Unlocking the Power of AI in Content Creation: Trends and Insights

On November 30, 2022, something extraordinary happened in the world of AI. OpenAI introduced ChatGPT, an AI content generator that swiftly skyrocketed to AI chatbot stardom - changing how content is produced across most industries.

As the digital realm buzzed with excitement and a sense of uncertainty, an important question emerged: Could ChatGPT and similar AI content generator tools become a permanent game-changer for content creation?

To answer this burning question, let’s take a closer look at the trends and insights gained from AI in content creation and explore the exciting possibilities that lie ahead!

     

How Is AI Transforming Content Creation?

Picture this: the digital content landscape, a place where generative AI isn't just a tool; it's the catalyst that's shaking things up, and today, we will take you through this transformation.

Generative AI might seem a bit daunting at first but it is your content ally, turbocharging your creation process. It takes care of the mundane, repetitive tasks that used to bog you down.

Research, data analysis, and even the heavy lifting of writing itself — an AI content generator can handle it all. With AI in your corner, you're free to harness your creative superpowers, saving precious time in the process. 

Keep in mind, even though AI can perform the aforementioned tasks, it needs a human on the other end to verify its results for now.

Here are some ways in which generative AI is transforming content creation:

Speed & Efficiency

AI content generation tools automate tedious tasks like writing and editing quickly. You can also use them to improve your content at a faster pace. For instance, bloggers who use AI take around 2.81 hours to write a 2,000-word blog post, while those who don’t take around 4.02 hours to write one.

Consistency

Generative AI tools ensure consistency across a large volume of content. You can use AI to input keywords and phrases across your website for SEO purposes. In fact, 58% of marketers aimed to use AI for SEO content generation this year.

Accuracy & Personalization

AI content generation tools also assess data and offer key insights to help you create SEO-friendly, accurate content for your target audience. Moreover, 92% of companies are using AI-driven personalization to drive business growth!

Scalability

Lastly, with AI-powered content creation tools, you can produce a larger volume of content quickly, enabling you to scale your operations with ease. In fact, writers who use AI spend around 30% less time writing a blog post than those who don’t use AI. It gives them the time to think creatively to grow their business.

What Does Google Think of AI Content?

Google's position on AI content is clear: It rewards high-quality content that presents expertise, experience, authoritativeness, and trustworthiness (E-E-A-T) regardless of whether it was written by a human or an AI content generator. As a result, Google’s stance has rendered AI content detectors moot.

E-E-A-T and AI Content

E-E-A-T is a set of guidelines that Google uses to evaluate the quality of content. These guidelines are based on the idea that users are more likely to trust content that is written by experts and backed by evidence.

AI content can demonstrate E-E-A-T in a number of ways. For instance, AI-generated content can be written by experts who use their knowledge to create informative and accurate content. Additionally, AI-generated content can be backed by evidence from reputable sources.

Google's primary focus is on providing users with high-quality content. Google does not care whether the content is written by a human or an AI as long as it meets the company's quality standards.

Trends in AI-Powered Content Creation

Let's look at some trends related to generative AI and the content marketing industry:

The AI Market Will Continue to Thrive

The overall AI market is currently valued at an estimated 100 billion U.S. dollars. It’s expected to multiply exponentially by 2030 and reach a whopping 2 trillion U.S. dollars.

Moreover, the market size in the generative AI market in the same year is projected to reach 207 billion U.S. dollars. It’s a yearly growth of 24.4%. So, it’s safe to say that AI will continue to become an increasingly bigger part of our industry.

The Utility of AI Tools Will Increase

According to Siego Media, 65% of content marketers plan to use AI content generator tools, and B2B businesses are 24% more likely compared to B2C businesses to use AI content generation tools.

Moreover, 97% of business owners believe ChatGPT will benefit their company. 44% of them plan to generate content in multiple languages using the AI bot, while one in three businesses aim to use the AI tool to create their website content.

Common Ways People Are Using AI Content Generators

A survey by Forbes offers a glimpse into how people incorporate generative AI tools into their everyday lives. The findings show that 45% use an AI content generator to respond to people’s emails or texts, 43% use it for finding answers to financial queries, and 38% use it for travel plans.

Consumer Trends on AI-Generated Social Media Marketing Content

When it comes to AI-generated social media content, consumers appear to be skeptical yet hopeful. The marketing industry is generally open to interacting with AI’s features to better understand how to target consumers.

45% of consumers say they don’t understand how AI works, 35% have concerns about how their use by marketing professionals will result in risk to their personal data, and around half of the consumers in the U.S. state that generative AI should not be used for commercial posts.

People Trust ChatGPT Over Search Engines

Many people have started relying on AI language model tools like ChatGPT for looking up information. According to a Forbes Advisor survey, 67% of respondents would likely use ChatGPT or a similar tool to search for information rather than a traditional search engine like Google.

Specifically, 37% said they would very likely use GPT, while 30% were somewhat likely to use an AI tool over a search engine. This trend indicates the potential for generative AI language models to revolutionize how people search for online information.

Artificial Intelligence Will Create New Jobs by 2030

There seems to be a sense of fear among industry professionals and the general public that AI systems will disrupt the job market. However, AI and ML tech have the potential to create many new jobs across various fields, including IT, manufacturing, and retail.

According to the World Economic Forum, the collaborative role between humans, AI, and algorithms can result in 133 million new roles. The key to retaining or attaining these jobs is to gain some level of AI literacy, including data analytics, as it will open new career growth opportunities.

AI Website Builders Have Enjoyed Their Popularity

Businesses and entrepreneurs are greatly intrigued by AI assistants that offer web design. They simplify web development and create SEO-friendly content, making web development accessible to everyone.

A sign of this interest lies in the fact that searches for AI website builders reached peak usage in 2023, showing the growing impact of AI innovation in the field. That said, they cannot replicate or beat the professional quality of a website designed by a seasoned website designer.

Best AI Use Cases and Success Stories

Now, let’s review some of the best use cases of AI:

Microsoft Introduces Copilot - Your Everyday AI Companion

The term artificial intelligence appears on Microsoft’s vision statement, which is why it’s no surprise that the company has rolled out a free update to Windows 11. As one of the world’s biggest AI as a Service vendors, Microsoft has introduced Microsoft Copilot, a new AI-powered tool that will help its users meet their everyday needs.

Moreover, Microsoft 365 Copilot will also be available for enterprise customers on November 1, 2023, along with Microsoft 365 Chat, a new AI assistant. Microsoft has also introduced over 150 new features with this Windows update and is offering more AI-powered experiences with apps like Paint, Photos, and more.

Two Distinct AI-Powered Lead Generation Tools

AI-powered lead generation tools are helping sales and marketing teams generate new leads with minimal manual work. Two such AI-powered solutions - Albert by Adgorithm and Growbots AI are advanced use cases of such AI tools.

The former analyzes marketing strategies and suggests the most suitable approach for your future campaigns to help you target potential customers successfully. The latter targets potential customers from a self-updating database of around 200 million leads, enabling you to utilize marketing process automation to get inbound leads.

Alphabet’s Continued Use of AI

Alphabet, Google’s parent company, continues to use AI to offer better services to its customers. Waymo, its self-driving technology division, essentially introduced the technology to reduce the number of crashes and introduce self-driving technology.

Google also acquired DeepMind, a system that learned how to play 49 different Atari games and beat a professional Go player. It also introduced Google Duplex - an AI interface to schedule appointments and make phone calls on your behalf.

Amazon Uses Generative AI for Better Customer Service

E-commerce giant Amazon uses AI to offer personalized shopping recommendations and dynamic pricing to potential customers. It uses AI to reduce prices when the demand is low and increase them when the demand is high.

Moreover, the platform has now introduced generative AI review highlights to help prospective customers better understand the reviews left for each product. So, instead of reading through every review, you can click on specific words to read AI-generated blurbs of reviews left by customers for that product.

Meta and Its Text & Image Recognition AI

Facebook or Meta uses AI and deep learning to structure its vast unstructured data. Key components of this AI-driven ecosystem include DeepText, an advanced text comprehensive engine, and DeepFace, which excels in facial recognition.

The former automatically interprets the content and emotional elements of user-generated posts in multiple languages. Meanwhile, the latter can seamlessly identify individuals, even in group photos. This AI integration extends across various aspects of Meta's features, including Messenger chatbot, newsfeeds, photo tagging suggestions, and ad targeting.

The technology’s significance is in combating spam and abusive content, as it collaborates effectively with human moderation to maintain a safe user environment.

The Future of AI in Content Creation

According to World Economic Forum and McKinsey Global Institute reports, automation and AI will both displace and create jobs in the coming years. By 2025, around 85 million jobs are expected to be displaced, but approximately 97 million new job opportunities will be created.

In addition, by 2030, up to 375 million people, or about 14% of the global workforce, may need to switch jobs due to automation and AI. However, the widespread use of AI is anticipated to boost the global economy, potentially adding $15.7 trillion by 2030 across various industries.

 

With AI content generators like ChatGPT, Bard, Jasper, Bing, etc. at our disposal — the future of content is here, and it's incredibly bright.

eMarketer asked U.S. marketers how generative AI can improve customer experience and their performance. It highlighted the responses of the respondents in this graph:

58% of U.S. marketers credited generative AI in improving their performance. Moreover, 54% of businesses experienced cost savings and organizational efficiencies from using AI across IT, network processes, and other industries. Meanwhile, 52% saw improvements in network and IT performances.

According to Fortune Business Insights, the software platforms have the biggest global AI market share of 65.7%.

When it comes to AI content creation, here are some more stats that will signify its upward growth:

• The universal AI content creation market is estimated from $5.2 billion to grow to $16.9 billion by 2028.
• 77% of marketers believe that AI will play a key role in content creation in the next five years.
• 68% of marketers think that AI will help them in creating more personalized and relevant content.
• 62% of marketers feel that AI content generators will enable them to decrease the cost of content creation.

All in all, there is a lot of optimism about the future of AI in content creation. Many businesses believe professional AI content writers and writing tools will help them create more personalized, relevant, cost-effective, and high-quality content.

Since AI-powered writing tools continue to evolve and are capable of generating human-quality content at scale, a professional AI content writer can help your business churn out new content more quickly. It can enable you to focus on more vision-oriented tasks while the AI service you hire works on your content needs.

Partner With CDP - The AI Content Experts

Looking for high-quality, scalable AI content edited by professional AI writers and editors that surpasses Google’s E-E-A-T standards?

Content Development Pros offers affordable, scalable, and quickly delivered AI-generated content that is:

• Edited by our experts
• Factual, value-driving, and highly original
• SEO-approved and plagiarism-free
• Niche-focused & more